top of page
I designed the branding and identity of Vesi Apartments to highlight the dynamic balance between active and calm offered by the North Loop neighborhood.
​
Vesi is settled in the backyard of the North Loop, along West River Parkway where the Mississippi River meets the verve of the City. This whole brand was inspired by its location.
The name "Vesi" is the Finnish word for water. The cursive type usage of Vesi within the logo represents the flowing waters of the Mississippi. The loop above the name is the horizon above the river. The loop of the logo is also a nod to Vesi being located on the edge of the North Loop.
​​
bottom of page